Archive for the ‘ Lead Management ’ Category
Canadian Black Book recently announced Best Retained Value Rewards. These rewards are based on 2007 Vehicle retention value. The grading system is based on seventeen different categories and calculated using Canadian Black Book values compared to original MSRP of the vehicle. “Depreciation is the largest expense associated with vehicle ownership and for six years these awards have helped buyers identify [ READ MORE ]
Canadian Black Book the renowned association announced today it has launched a web site for customers that include access to its popular “Trade-in Value” with new innovative tools and software. Prospective car buyers can now search www.canadianblackbook.com to learn the trade-in value, asking price and amortization value of all vehicles since 1997. In addition, customers [ READ MORE ]
Congratulations! You have made an investment in a dynamic website which is fully optimized and designed to convert and the leads are starting to pour in… now what? To effectively manage the flow of leads and not become a victim of your own success it is now time to hire someone to manage those leads [ READ MORE ]
Five Rock-Star Ways to Brand Your Dealer’s Internet Sales Department Posted using ShareThis – Article by Jeff Kershner at dealerrefesh.com There’s nothing more frustrating then looking across the showroom floor only to see YOUR customer sitting at another sales persons desk signing the paperwork for their new vehicle. This is the same customer you had [ READ MORE ]
Online Metrics A successful online marketing strategy requires a strong grasp of online metrics associated with vehicle sales. These metrics have been established through comprehensive research completed by some the industry’s most respected researchers. Important Definitions: Closing Rate: The % of leads that are converted to sales. Conversion Rate: The % of unique visitors to [ READ MORE ]
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