Archive for the ‘ Promoting Parts and Service ’ Category
Canadian Black Book the renowned association announced today it has launched a web site for customers that include access to its popular “Trade-in Value” with new innovative tools and software. Prospective car buyers can now search www.canadianblackbook.com to learn the trade-in value, asking price and amortization value of all vehicles since 1997. In addition, customers [ READ MORE ]
Multimedia is one of the greatest opportunities in Web marketing. However, it’s important to remember that when optimizing on-site content, this includes video and image content and not just text. Video optimization in particular is increasingly important as a brand-building tool. Best of all, video content potentially could find its way into search engine results [ READ MORE ]
Microsites are not new, but they certainly seem to be catching on. When we discuss microsites we’re talking about websites that have unique URLs and/or are separate from a car dealer’s main website. The content for these microsites are typically much narrower in focus, and revolves around a particular product or service. With microsites catering to [ READ MORE ]
Targeting specific keywords within your website is generally the primary method behind getting competitive rankings. But this of course is easier said than done as there are many ways this can be executed, and also many ways this can be misconstrued. Let’s take a look at the three main strategies you should keep in mind [ READ MORE ]
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